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The Importance of Staging When Selling Your Home


Blog by Tammy Sharp - Personal Real Estate Corporation | February 15th, 2019


IS STAGING MY HOME WORTH IT?


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To save you from having to read this entire article, the short answer is YES! Now let me explain further.

Selling or buying a property is possibly one of the biggest investments anyone could make. How the property is presented and perceived should be given as much importance and consideration as any consumer product on the market.  

No matter what is happening to the real estate market, when you want to sell your home, there are two simple rules to follow to assure a quick sale: price it well, and make it look amazing. Whatever the asking price, its appearance needs to be flawless.  

One of the costliest mistakes made by home sellers, and even inexperienced real estate agents, is to ignore the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they walk in and feel, “I could live here.” They imagine it as their home.  


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In order to gain an edge in today’s real estate market when buyers have so many options, a property must be priced right and look better than the competition. One of the best, proven methods to faster sales is a process known as “staging.” 

According to the Real Estate Staging Association, professionally staged properties:

 Look better than other homes on the market
 Spend 73% less time on the market
 Typically sell for more money
 Look better in print and Internet ads
 Receive more foot traffic
 End up on a buyer's "must see" list
 Are viewed by buyers as "well maintained"
 Are "move-in” ready
 Have less reasons for buyers to ask for costly concessions
 Professionally staged listings "STAND-OUT" in prospective buyers' minds.

 

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Home staging is effective because it emphasizes a property’s strengths and minimizes its weak points. It allows your home to be shown at its maximum potential. Presenting a well-cared for home and creating a property that gives a positive first impression. It attracts the attention and admiration of prospective  buyers, and encourages them to consider how your property fits their requirements.  

The 2017 National Association of Realtors report found that buyers' and sellers' agents both agree that staging improves the dollar value of the home by 1 to 5%. In a Buyer's Market, if only 1 out of 10 homes are selling each month, staging could mean the difference between your home selling or sitting on the market with all the other listings. 

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Home Staging is a smart investment. It can be a deal-maker and sell a property for the best price in the shortest amount of time. After all, the cost of staging is almost always going to cost the Seller less than a price reduction because the home isn't selling! If you have questions about how Staging works, or need a referral to a great stager, please reach out and contact me! I'm here to help.